Kids Want It, Parents Feel Good About It

Like most parents, we wanted easy, comforting meals our kids want to eat.

Since mac and cheese was their favorite, we looked at the options available, but even the organic ones often contained gums, preservatives, artificial flavors, and ingredients we didn’t recognize.

So we started making our own.

We tested dozens of recipes, sourced the best organic ingredients, and experimented with everything from veggies to superfoods to make mac and cheese we feel good about serving, and our kids want to eat.

Our kids were the final taste testers. If they didn’t finish their plates, it didn’t make the cut.

One of the first flavors we tested, 'Chocolate' Carob.
Our son testing an early version of Green Glory (Spinach) Mac & Cheese.
Our 1.5 yr old daughter enjoys it too, and it's safe her for to eat!

Our son loves "Green" Mac & Cheese for school!
'Chocolate' was his favorite.

Flavor with a Purpose

Our very first flavor was inspired by our son’s love of chocolate. That search led us to roasted carob, a naturally sweet, chocolate-like superfood that’s caffeine free and kid friendly.As parents, we wanted every flavor to serve a purpose: carrots for natural sweetness, spinach for greens, and cheddar for the comfort of a classic.

Every flavor starts with the same promise. Just a few certified organic ingredients that are good for growing bodies and great to eat.

Looking ahead, we are always exploring new flavors and ingredients that are safe for kids and loved by families. Stay tuned, more goodness is on the way!

Filling Without Fillers

Our family loves mac and cheese, but not the unnecessary ingredients many brands, even organic ones, add.We tirelessly searched for the best ingredients we could find, and created nutritious recipes that are simple, wholesome and kid friendly.

Clean Mac & Cheese: No Junk. No Fillers. Low Sodium. 50% to comperable brands.
Nutritious: Just 3 or 4 Certified Organic Ingredients. Rich in Protein, Calcium, Vitamins and Minerals.
Taste Approved: Every recipe was approved by our toughest critics, our kids.